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Launch Press Release -
June 2010
Wheels set in motion
for summer launch of new monthly Transport Operator
June 2010 will see the launch of an exciting new publication for operators, dealers and repairers in the HGV, PSV and LCV markets -
Transport Operator. The new monthly newspaper, which is currently gearing up for launch, will be produced
by OnTarget Publishing, a household name in the road transport industry following seventeen years of specialist content provision. Transport Operator will carry a combination of news, regular features, comment and product information, and aims to carve out a new and unique niche for itself within the transport media.
"In the past, magazines aimed at the transport industry have tended to focus either on director-level news, such as company buyouts, or on technical information aimed at workshop staff," says David Colligan, director at OnTarget. "The database of readers we've built up since 1993, which comprehensively covers both of those audiences in firms both large and small, means that
Transport Operator will be looking to offer our readers the best of both worlds."
OnTarget is perhaps best known for Truck & Bus Pack, a publication aimed squarely at circulating product information across the industry.
"Truck & Bus Pack's success over the years is in no small measure due to the high quality and variety of our database. There are over 33,000 recipients from all areas of the road transport sector. It covers not just truck, van, bus and coach operators, but also dealerships, repair centres, bodyshops and public-sector organisations such as fire brigades, police, ambulances and local authorities.
"As well as being second to none in terms of our circulation to haulage and distribution firms, we're also particularly strong on our coverage of own-account operators - companies that aren't third-party hauliers, but use commercial vehicles to transport their own goods."
With the launch of Transport Operator, OnTarget have decided that the time is right to branch out into a wider-ranging news and information service. "Having built up our database over the years, we're now eager to offer our readers something fresh and innovative. So as well as providing the product information they've become accustomed to from
Truck & Bus Pack, each issue of Transport Operator will carry an informative roundup of all the sector's biggest news stories, month in, month out. For the readers, that means an invaluable all-in-one reference resource, delivered monthly, for free, to their desks."
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